Trademark Trolls – A Danger to Avoid with a Re-brand

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Amidst public criticism and pressure from corporate sponsors, many well-known brands are taking a hard look at their trademarks and choosing to move in a new direction.  These changes are impacting brands in various industries from sports teams, like the currently unnamed Washington NFL team, to retailers, like Trader Joe’s.  While appeasing the call for change, an unfortunate consequence with which these brand owners must deal are trademark trolls.

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