A certification mark is an important business tool. Displaying a certification mark on a product or on marketing materials indicates that a company’s offerings meet certain standards. Consumers often look for items that have been tested and found to meet their desired standards, so use of a certification mark can provide businesses with a competitive advantage.
A certification mark doesn’t serve the same function as a source-indicating brand. Instead of helping companies distinguish their offerings from others, certification marks show consumers that products or services have been “certified” as to a particular quality or characteristic. For example, a certification mark may appear on food that originated in a specific geographic region or on a household product that contains certain materials. A certification mark may also be used in connection with services that are provided by members of a union or other organization.