So you’re thinking about changing your company name, brand, or both. We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of significant steps in the process. Happy rebranding!
In a September 6, 2018 webinar hosted by CompuMark, I presented on the very important topic of trademark watching services. Thanks to CompuMark for inviting me to speak, and to everyone who attended the webinar and asked great questions! (If all goes according to plan, future blog posts may cover some of the questions we ran out of time to answer during the webinar). For those who weren’t able to make the webinar during the live presentation, you can access a copy on CompuMark’s website (you’ll need to register on the right side of the screen).
You might remember from Tore DeBella’s post that we just love letters of protest . They can delay or even avoid the need to file formal opposition proceedings in the United States Patent and Trademark Office. But wait — how do you learn about conflicting applications *before* they’re published for opposition purposes? Many watching services don’t notify you of conflicting applications until *after* the application has been published. That’s almost always too late to get your letter of protest granted.