Our Second (Sort of) Secret Weapon: Time-of-Filing Trademark Watching Services


You might remember from Tore DeBella’s post that we just love letters of protest . They can delay or even avoid the need to file formal opposition proceedings in the United States Patent and Trademark Office. But wait — how do you learn about conflicting applications *before* they’re published for opposition purposes? Many watching services don’t notify you of conflicting applications until *after* the application has been published. That’s almost always too late to get your letter of protest granted.

Time to call your friendly neighborhood trademark watching service, to adjust the parameters of your watches! At least in the USA, trademark watching services can notify you very soon after a conflicting trademark application is *filed.* This has multiple benefits: you can file the letter of protest before the application is even examined, thus increasing the chances that your oh-so-persuasive evidence will make it into the examiner’s hands (and make the examiner’s job easier, too!). In addition, early warning of a conflicting application allows you and your client to determine whether a cease and desist letter should be sent right away, to help avoid the applicant’s getting committed to using the conflicting brand name. In our experience, U.S. time-of-filing watches cost the same as time-of-publication watches. It’s also worth looking into whether time-of-filing watches are available in other important markets. Many international Trademark Offices will accept pre-opposition “observations” akin to US letters of protest.

So while we’re ready and willing to handle oppositions when there’s no alternative, we much prefer relying on time-of-filing watches and letters of protest to keep those bothersome conflicting applications from progressing toward registration. It saves our clients time and money. What’s not to like?

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About the Author: Jennifer Dean

Jennifer Dean is a leading trademark lawyer who helps companies establish, protect and promote their brands in the United States and globally. Clients entrust her with intellectual property portfolios comprising thousands of trademark applications and registrations, relying on Jennifer’s extensive experience navigating the intricacies of international brand management. Her knowledge of clients’ industries and careful monitoring of the marketplace enables her to act swiftly to avert competitors’ efforts to launch confusingly similar brands.

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