Most in-house counsel periodically encounter branding questions — and the business team wants answers … yesterday! To give you a head start, this article discusses key branding questions that companies frequently face and provides a roadmap for addressing them.
Can I trademark/patent/copyright this name? Let’s find out!
For starters, let’s clarify. This common intellectual property inquiry relates to trademarks — words and symbols that identify your company’s products and services, distinguishing them from competitors’ products and services. In contrast, patents protect inventions, and copyright law protects original works of authorship like photos, books and musical compositions.
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