About Darren Cahr

Darren S. Cahr counsels clients and litigates disputes relating to intellectual property and marketing practices. For 25 years Darren has helped clients develop and defend their most critical intangible rights, providing daily counsel on brand strategy, marketing law, design rights, transactions, competitive positioning, and the legal implications of new technology. Darren litigates and tries cases in courts and administrative agencies around the country, and serves as co-chair of the firm’s Advertising and Promotions Team.

INTA 2016 Trends: A Bigger Platform and A Changing Role for Trademark Lawyers

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More than 10,000 trademark attorneys from around the world celebrated the annual meeting of the International Trademark Association (INTA) this week by descending on Orlando like a flock of migrating birds.

It is quite literally the largest gathering of IP lawyers to be found anywhere, and for more than a century this meeting has served as a remarkable assemblage of thought leaders, talented practitioners, and representatives from the biggest and most important companies on the planet. After several days of meetings where we network and discuss the‎ hottest topics in branding, we have all come away with deep thoughts about where the law and practice of trademarks is heading in the years to come.

This year, some key trends we identified from the front lines provide a glimpse of a new path for trademark law, brand managers and trademark lawyers:

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